Today we have a special episode with Matt Gray!
He sold his company Bitmaker, a software coding platform.
Went on to build an 8 figure marketing company, Herb.
And now runs Founder OS, a system built for founders who want to scale without becoming prisoners to their own company.
Matt is an entrepreneur through and through.
But what I enjoyed learning the most wasn’t the exits or the revenue.
It was how he thinks.
How he designs his life.
This is someone who’s building at a very high level… while snowboarding in Japan, living in Mexico City, traveling constantly. Not in a “laptop on the beach” fake way. In a structured, intentional way.
And that’s what we really unpack.
For two hours we dive into:
• The exact system he uses to batch 30 pieces of content in 10 days so his brand grows while he’s offline
• The hiring framework he uses now after firing 23 people in one day
• How to set “kill criteria” on a business so you don’t spiral emotionally when things get hard
• Why most founders aren’t bad at business… they’re bad at managing their nervous system
• The difference between building for ego vs building for peace
One moment that stuck with me, he said if you can’t clearly define how someone wins in the first 30, 60, 90 days… it’s your fault when the hire fails.
That’s leadership.
Another one, he sets objective dates on whether something lives or dies. Not vibes. Not feelings. Data.
It forces clarity.
We also went deep on content. Why story beats tactics. Why contextual lead magnets convert 5x better. And how he built leverage through systems instead of just “working harder.”
If you’re in a season where things feel chaotic this episode will either calm you down or call you out.
Probably both lol.
Watch the full episode on YouTube here!
This one is worth the 2 hours. Let us know what you think!
Talk soon,
Bfiggy & Kostas